20 YEARS OF AWARD WINNING DESIGN

Why Your Brand Makes or Breaks Business Deals. Let's assume your company’s logo has been updated for today’s buyer. How effective is your brand strategy? Next to having the "right" logo design, implementing a brand strategy is critical to your brand surviving. Like a surgeon who may have the right tools but lacks a well thought out plan the outcome may be disastrous for the patient. The task of developing a brand can’t be short-cutted. Even if your business has thrived for decades, ignoring regular, consistent and relevant marketing and sales activities that foster a client’s recognition for their “reason for buying,” your sales will suffer. A well thought out brand awareness strategy that minimizes investment and maximizes the impact will develop, in the mind of potential buyers, the key emotional and logical reasons why their buying decision makes sense. Even if your buyer is technical, makes decisions based on meeting a spec or is part of a team evaluating potential suppliers their acceptance of your brand will enter into their decision.

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Your website may be striking but do you know its design may attract or repel your sites users? You may have “techy” people in your organization talking about a topic called “search engine optimization” or SEO. So what is so important about SEO to web site design? Behind the color and the pictures that “is” your website a backbone of programming carries out many important tasks. The most obvious are the set of instructions making the website work. Less visible but extremely more important is the programming that identifies to the search engines the critical information that will determine whether your website shows up on the list of companies matching the keywords entered by the user. Do not assume the company you paid to “create” a website knows how to identify the keywords relevant to your business, program the backbone programming correctly for search engines recognition and write the right words for each website page that will boost the awareness to these search engines. Don’t be lulled into the assumption that your buyers don’t make part of their buying decision based on whether you have a website and if it shows up in search results on the first or second page. 78 Design House can assess if your website has this backbone programming in place to power awareness with search engines.

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ECM Biofilms Case Study. Bridges connect two sides with a pathway that previously didn’t exist. Good stories are even more compelling when they connect people that seemingly don’t belong together. Here’s one story of a company’s desire to emotionally and logically connect with clients in a way that previously didn’t exist. ECM Biofilms develops, manufactures and distributes a unique technology, MasterBatch Pellet™, that when added to plastic products makes them biodegradable. Almost every day there are news stories describing how landfills are filing beyond capacity. In this news and business climate companies are looking for ways to become sustainable. ECM Biofilms’ challenge was developing the means, a pathway, to connect the two sides of this story. They were searching for a way to tell potential customers how seamless they could add their technology to products. ECM Biofilms came to 78 Design House with the need to update their corporate brochure. Using the idea of sustainability 78 Design House devised the means of bridging the concept of how offering a biodegradable product to customers enabled them to contribute to a sustainable planet. The brochure featured many examples of how adding their ECM Biofilms’ proprietary technology to plastic components helps reduce the waste material filling landfills. The brochure was an instant success and effectively tells their compelling sustainable story every day.

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What Does your future look like? Jim Grant, reknowned economist and editor of Grant's Interest Rate Observer, was recently asked to comment on the question, is America and empire in decline? Jim Grant’s assessment may confirm your bullish view of the future. Noting advice shared by the late Henry Singleton CEO of Teledyne, Jim suggested the following prescription for each day “think of something new each day and the future will take care of itself.” The attitude helped Henry Singleton lead Teledyne to become one of the largest companies in the world. Jim Grant went on the say the one factor that enables the United States to succeed over recent competition from Japan or China is “America’s ability to lightheartedly recognize errors, re-price turnarounds and redirect resources.” What has your business planning included for redirecting resources to capture more markets? A marketing plan assessment may be the jump-start needed to spark something new and then let the future will take care of itself.

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Everyone at 78 DESIGN HOUSE is happy to announce our new site. On this site you will be able to learn more about all the of the great services we offer.

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